The Video Marketing Machine
We turn your videos into an integrated MARKETING STRATEGY that grows your business
You Record 1 Video...
We Do The Rest!
Every week you record just ONE VIDEO, we will then transform that video into a full marketing strategy for that week.
6 Marketing Strategies
Executed Every Week
Each week we will transform the video you record into 6 key marketing strategies
Nurture Your Prospects
with Weekly Email Broadcasts
We will convert your video into a weekly email and send it to your email list
with Facebook Ad Retargeting
Your weekly video will be converted into a Facebook Ads retargeting campaign and shown to your website visitors, email list and followers of your Facebook page
Dominate Your Industry
Your video will be transcribed and converted into a blog post and uploaded to your website.
Build Your Authority
with Youtube Videos
Your video will be edited and added to your Youtube channel and optimized for SEO
Sell On Social
with Social Media Posts
Your video will be packaged up so you can share it on all your social profiles including LinkedIn, Instagram and Facebook.
Influence Your Prospects
with a Podcast
Your video transformed into a podcast episode and published to Apple Podcasts, Spotify Podcasts, Google Play and 20 other podcast platforms
How It Works
Our process has been optimised so you spend a few minutes a week. We do all the heavy lifting for you.
Every week you record ONE video and drag into a Google Drive Folder. From there we take over.
We then edit your video and convert it into all the assets required for the next weeks marketing campaign
We then publish the video to your email list, YouTube, your blog, to Facebook as a retargeting campaign and to all your social media profiles
Many businesses struggle to get results from their marketing. The Video Marketing Machine allows businesses to get results for just a few minutes of effort each week.
Coaches and Consultants
Becoming the expert to your prospects is the goal of every consultant and coach. Our service is perfect to build trust in just a few minutes each week
Marketers need to constantly be in front of their audience each week to build trust. Video is the best way to do this and show your marketing skills to your audience
Video Marketing Machine
One Time Fee
Video Marketing Machine
DONE FOR YOU
$999 / Month
+ $500 Setup Free
All prices are in US Dollars.
Video Marketing Machine
Most businesses struggle with marketing. There are so many strategies they should be doing but never start because they are time-poor or don’t know where to start.
The Video Marketing Machine is a holistic program that enables a business to complete five marketing strategies crafted to get results.
And all they have to do is spend 4 hours a month to record four videos.
Our team then takes over and does the rest.
Video Marketing Machine Outcomes
The outcomes a business experiences when they use the Video Marketing Machine are they:
- Grow a Database: Add more prospects to your email list.
- Become Omnipresent: We help you be top of mind by your prospects on your email list, visit your website, or interact with you on Facebook or Instagram.
- Get Found By Your Prospects: When your prospects search for answers to questions about your service on Google or YouTube, we help your content rise to the top.
- Build Your Personal Profile: Create videos that allow your prospects to warm to you and set you as an authority in your industry.
- Convince and Convert Your Prospects: Continuously show your prospects educational content that nurtures them towards a buying decision.
The Video Marketing Machine Strategy is a holistic marketing strategy that enables a business to complete multiple marketing strategies to attract, capture, nurture and convert prospects into clients.
Video is the only medium where you can turn a cold prospect into a believer in a few minutes.
Using video to answer your prospect’s questions about your service lets them quickly absorb your energy, personality, expertise and trustworthiness through the video.
Video is the ultimate tool to build trust and authority with your prospects before they agree to meet with you.
The 5 Marketing Strategies
SEO and Content Marketing
Each video you create is transcribed and rewritten into a blog post. This blog post is then uploaded to your website and optimised to be found on Google.
We send your weekly video to your email list. So each week, you will reach your database with helpful content they find valuable.
By doing this every week, you are staying top of mind with your prospects while providing helpful information.
One of the best ways to nurture your prospects is through Facebook and Instagram retargeting. It is cheap and super powerful because you can show ads to them whenever you like.
We can show ads to the following audiences:
- Website Visitors
- Your Email List
- People who Like Your Pages
- People who watch a video
- People who interact with your ads
YouTube is owned by Google and is the second-largest search engine behind Google. All your videos are uploaded to Google so they can be found by your prospects searching for answers.
Google also prioritises YouTube videos in the search engine results pages and places them higher than organic ones.
We post your videos in the correct formats to all your social media accounts. This enables your pages to stay fresh and reach your followers with helpful content.
How We Will Work Together
Initial Strategy Workshop
We hold a 1.5-hour Zoom call to build your 12-month strategy to grow your business using the Video Marketing Machine.
During the meeting, we will complete the following:
- Identify your Perfect Prospect, their Pain Points and your Offer.
- Create a messaging framework to communicate through your content
- Create a list of the first 20 videos you can use to create your content for the next 3-6 months
- Train you how to record your videos and follow our process to get them to my team
- Introduce you to the Video Marketing Machine Processes and how we will work together
Duration: 1.5 hours
Marlon will meet with you every two weeks for 30 minutes to:
- Review the past two weeks’ work
- Confirm the next videos to be recorded
- Strategise and plan your marketing activity for the next two weeks
- Answer any of your questions
Duration: 30 minutes
Monthly Video Recording Sessions
You will spend about 2 hours each month recording your four videos in one sitting. We ask you to batch the recording so you can concentrate on running your business, and we can take care of the rest.
Content Production and dissemination
We will complete all the content creation and publishing during the month.
Your Monthly Responsibilities
- Record 4 videos every month
- Attend the fortnightly meetings
- Approve content as required
Our Monthly Responsibilities
We will complete the following tasks every month:
- Attend fortnightly marketing meetings with you
- Edit your four videos every month
- Convert your videos into blog posts
- Publish your blog posts and optimise them for SEO
- Prepare and send a weekly email
- Create a Facebook and Instagram Video retargeting ad for the weekly video and run it for a week
- Publish each video to your YouTube channel
- Convert each video into a square and tall video, add subtitles and publish those videos to:
- You will be able to call me and email me at any time for advice
- We will review the strategy every month and set goals for the next month
- We will train you in areas of marketing required for you to promote your business through the Video Marketing Machine
Below are your marketing assets to run the Video Marketing Machine. Not all are required.
Social Media Accounts
- Facebook Page
- Facebook Group
- LinkedIn Personal Profile
- LinkedIn Company Page
If you don’t have these accounts, we will help you set them up in the first month.
You will need a YouTube Channel. We will help you set it up if you don’t have one.
We need access to your website. We will configure your blog so it is set up for the Video Marketing Machine.
The Sling All-In-One Marketing App
We use an all-in-one marketing app called TheSling. It has all the functionality we require to run the Video Marketing Machine.
This app costs can be seen in your proposal, but we don’t charge you for it while you are part of the Video Marketing Machine.
The features we use are as follows.
We send weekly emails through TheSling.
Social Media Posting
All social media posts are scheduled using The Sling.
TheSling includes a complete CRM to see a contact’s full life cycle, including all the emails they opened, the pages they landed on the website, and any interaction you have had with them.
The Video Marketing Machine Costs can be seen in your proposal
Facebook Retargeting Ads
The Facebook Retargeting ads will cost you around $3-$5/day, depending on your audience size. So it will cost an additional $60 – $150/mth.
In the first month, we will:
- Hold Your Strategy workshop
- Train you how to record your videos
- Help you record your first four videos
- Setup all social media accounts
- Upgrade your blog to handle the Video Marketing Machine
- Setup your Email templates
- Setup TheSling marketing app for you
Second month onwards
- We will start publishing your videos weekly.
- We will meet with you fortnightly.
- Continue to edit and publish your videos.
To get started, you will need to do the following:
- Sign the bottom of this proposal to accept the proposal and the Terms and Conditions
- Make your first payment
Once you make payment, I will send you a link to book your Strategy Workshop.
There is a 3 month minimum and then the commitment is monthly.
We believe you need to give the strategy at least 3 months to see the results.
We have clients who take as little as 15 minutes to record their weekly video, I but recommend you allow 30 minutes each week.
A better way is to batch your videos and record all 4 in one sitting, then you only have to record once a month.
We have provide full training and group coaching as part of the membership.
Definitely, we provide you with a full video training program and group coaching program with weekly calls.
When you sign up we also have a 1 hour session with a video coach to help you:
- Get setup with our systems
- Advise you on your video equipment
- How to write your scripts
- How to record your videos
You will be surprised with what is possible if you have a system. We will teach you a sytem that works for anyone.
Book Strategy Call
Want to speak start publising video content to grow your audience, leads and sales? Book in a Strategy Call with Marlon to find out how.